Whew, it’s been awhile since I did a book review. Currently, I am six whole books behind my goal of 52 books read in 2013. Yikes, time for this bookworm to get back into the swing of reading. Good thing I’m going to the library today to pick up two new reads!
This week I read By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by the co-founders, Alexis and Alexandra.
I have never actually shopped on Gilt although I do receive their daily emails. However, I am fascinated with start ups and By Invitation Only is one part case study on the creation of a company from the ground up and one part career advice. A winning combination in my book!
I really enjoyed seeing all the challenges and hoops Gilt went through before they became a huge success. It can seem daunting, as if a start up goes from 0 – 60 and makes it big at the drop of a hat. By Invitation Only gives you the nitty gritty, behind the scenes obstacles and blood, sweat and tears that goes into a start up. The background history of e-commerce is a fun bonus into the mix. If you are intrigued by fashion, technology and/or its intersection, I’d pick this book up.
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Can’t wait to read this! You inspired me!